Stoli®
Vodka Introduces “Spirit of Stonewall” Limited Edition Bottle
in
Honor of the 50th Anniversary of Stonewall Uprising
Limited Edition is latest LGBTQ initiative from Stoli, who
came out with a Harvey Milk
tribute bottle last year and has been supporting the community
for more than 25 years
NEW
YORK
Stoli® Vodka, the original
premium vodka with uncompromising quality since 1938, announced
the launch of the Stoli® “Spirit of Stonewall” limited edition
bottle, which will be behind the bar and at participating
retail outlets beginning later this month. Designed to honor
the 50th anniversary of the Stonewall Uprising in New York City,
a seminal moment in the modern LGBTQ rights movement, the Stoli
Spirit of Stonewall bottle continues the Stoli® brand’s long-standing
support of the LGBTQ community. The limited edition will help
raise funds for the Stonewall Inn Gives Back Initiative in support
of its mission to eliminate the social intolerances that profoundly
impact the lives of LGBTQ citizens in America and abroad, through
awareness campaigns, educational programming, fundraising and
public dialogue.
The bottle was designed by Lisa Marie Thalhammer, an
award-winning visual artist and member of the LGBTQ community,
who is best known for her iconic 13-color rainbow “LOVE” mural
located on Blagden Alley in Washington, D.C.’s Shaw neighborhood.
For the Spirit of Stonewall bottle, Thalhammer used a mural
theme and incorporated emblematic LGBTQ imagery, including five
hands and three protest signs at the corner of Gay and Christopher
Streets outside of the Stonewall Inn, a high heel to represent
the transgender activists who initiated the 1969 uprising, a
sign spelling out “LIBERATION” as a reference to the Gay Liberation
Front that includes three gender symbols, as well as a peace
sign and protest fist holding a rainbow energy ribbon that swirls
between fingers and brings the community together.
The brand will be hosting two private, invitation-only launch
events for consumers to celebrate the Spirit of Stonewall bottle.
The first will be a special artist’s release party in Thalhammer’s
hometown of Washington, D.C., during which she’ll create a canvas
featuring the label artwork. A second event is scheduled to
take place on June 25th during World Pride in New York City.
Additionally, a piece of art commemorating the Spirit of Stonewall
is planned for an unveiling ahead of the Stoli Key West Cocktail
Classic, the world’s largest annual LGBTQ bartending competition,
beginning on June 4th.
"We are thrilled that Stoli is continuing its long-standing
tradition of supporting the LGBTQ community by working with
the Stonewall Inn Gives Back Initiative,” said Stonewall Inn
Gives Back Initiative President, CEO & Co-Founder, Stacy Lentz.
“These much-needed funds will help continue the Stonewall legacy
especially in places where equality has been slow to arrive,
and full legal protections are not in place."
“Pride is all about sticking up for something you believe in
– just as the brave patrons of the Stonewall Inn did 50 years
ago – that all good people deserve to love freely and stand
proudly in the bright spotlight of the beauty of their diversity
without the expectation that one needs to hide in the shadows,
or in the closet,” said Stoli LGBTQ National Brand Manager and
Ambassador, Patrik Gallineaux. “Stoli celebrates the legacy
of our gay bars, such as Stonewall, as the original community
centers and safe spaces. It is a privilege to utilize our bottle
as a platform for purposeful visibility and education via our
second LGBTQ tribute bottle, the Stoli ‘Spirit of Stonewall’
limited edition.”
The
Stoli Spirit of Stonewall Limited Edition bottle is 80 proof,
or 40% alcohol by volume (ABV), and a suggested retail price
of $22.99 for 1L. To learn how you can join in supporting global
equality and acceptance, please visit www.stoli.com
or follow Stoli on Instagram
@Stoli, on Facebook
@Stoli and on Twitter
@Stoli.
About Stoli® Group
Part of SPI
Group - one of the world's leading premium spirits businesses
- Stoli®
Group was established in 2013 as the division responsible
for the management, distribution and marketing of SPI's global
spirits portfolio.
Stolichnaya, Stoli, the bottle shape, the label/s are trademarks,
depending of the country, of ZHS IP Americas Sàrl, ZHS IP Europe
Sàrl or ZHS IP Worldwide Sàrl.