Barefoot
Celebrates Pride Season With the Return of the
Barefoot Bestie Labels
Redesigned, Customizable Wine Labels Feature Fun Compliments
for You and Your Bestie to Celebrate Pride and Support Newest
Charitable Partnership with Broadway Cares/Equity Fights AIDS
Modesto,
Calif.
In celebration of Pride Month and building community, Barefoot,
an ally to the LGBTQ community since 1988, brings back its popular
“Barefoot Bestie Labels” program, which allows wine lovers everywhere
to customize Barefoot wine labels to share and enjoy with friends.
Anyone looking to proudly celebrate their best friend can choose
from three varietals – Moscato, Rosé or Merlot – to customize
their own special rainbow-decorated labels. Available at barefootbestielabel.com,
Barefoot fans can create their own customized label or select
one of the pre-made compliments for their bestie such as, “Your
true colors look perfect on you.”
Barefoot, America’s most awarded wine and bubbly brand, has
been a long-standing ally to the LGBTQ community, making its
first donation to an LGBTQ charity in 1988. For every “Barefoot
Bestie Label” ordered, Barefoot will donate $1 to Broadway
Cares/Equity Fights AIDS, one of the nation’s leading industry-based,
nonprofit AIDS fundraising and grant-making organizations.*
Proceeds will be used by Broadway Cares/Equity Fights AIDS to
continue helping men, women and children across the country
and across the street receive lifesaving medications, health
care, nutritious meals, counseling and emergency financial assistance.
Gus
Kenworthy on a Barefoot label and raising money,
once again, for HIV awareness!
Barefoot
has added an additional extension to the program this year that
will allow for consumers to see themselves on their very own
Barefoot label. Those attending World Pride in New York City,
as well as the Pride festivals in Washington D.C., Chicago,
San Diego and Orlando can visit Barefoot’s on-site activation
and jump in the brand’s photo booth with their friends. The
Barefoot team will create a digital label for the consumer to
share on their social media channels and celebrate with Pride
how the community must #MarchOnward together.
2019 is the second annual “Barefoot Bestie Labels” program.
In 2018, Barefoot’s label program benefitted Outfest, the leading
organization in promoting equality by creating, sharing, and
protecting LGBTQ stories on the screen. In 2018, the labels
quickly ran out and supplies are limited this year, so order
today!
“At Barefoot, we have always strived to make wine for everyone
— no matter who you are or who you love — because we believe
that wine is better when we enjoy it together,” says Anna Bell,
Vice President of Marketing at Barefoot. “For over thirty years,
we have been committed to being an ally to the LGBTQ community.
This pride season, we are honored to partner with Broadway Cares
to support its many important initiatives that improve and celebrate
the lives of all people.”
Whether you’re a proud member of the LGBTQ community or a fierce
ally, celebrate Pride with “Barefoot Bestie Labels” and share
your story with Barefoot by tagging @BarefootWine and using
the hashtag #MarchOnward on Facebook,
Twitter,
and Instagram.
About Broadway Cares/Equity Fights AIDS
Broadway
Cares/Equity Fights AIDS is the major supporter of essential
social service programs at The Actors Fund, including the HIV/AIDS
Initiative, the Phyllis Newman Women’s Health Initiative and
The Friedman Health Center for the Performing Arts. They also
award annual grants to more than 450 AIDS and family service
organizations nationwide. Broadway Cares/Equity Fights AIDS
is a 501(c)(3) nonprofit organization. © 2019 Broadway Cares/Equity
Fights AIDS
About Barefoot®
Barefoot®, the most awarded wine and bubbly brand in U.S. competitions,
can be found worldwide bearing the fun and iconic footprint
label. Barefoot has 19 still wine offerings available for an
SRP of $6 for 750 ml bottles, $11 for 1.5-liter bottles, $19
for Barefoot On Tap 3L Box, and $5 for Barefoot Wine To Go.
Barefoot Bubbly® sparkling wine has 11 available offerings with
an SRP of $9. Barefoot® also offers wine-based spritzer cans
made in a fizzy & light wine style with added hints of fruit
flavor. Barefoot Spritzer™ has seven flavors available in 8.4
oz cans nationwide, with an SRP $8 for a four-pack and $2 for
singles. ©2019 Barefoot Cellars, Modesto, CA. All rights reserved.
*NO
PURCHASE NECESSARY. Program is open to legal U.S. residents.
Program runs 6/1/19 at 12:00 PM ET through 10/31/19 at 11:59:59
PM ET. For terms and conditions, click
here. Void where prohibited. Sponsor: E. & J. Gallo Winery.
Sponsor reserves the right to modify, cancel, or terminate the
offer for any reason at any time.
From June 1, 2019 to October 31, 2019, for every Barefoot Bestie
Custom label ordered on BarefootBestieLabel.com, Barefoot Wine
will donate $1 to Broadway Cares/Equity Fights AIDS. Maximum
donation of $20,000.00. Void where prohibited.