Wine Launches Rainbow Bestie Labels to Celebrate Pride and Support
New Customizable Wine Labels Feature Fun Compliments for
You and Your Bestie to Celebrate Everyone’s Unique Spirit and
celebration of Pride Month in June, Barefoot
Wine, an ally to the LGBTQ community since 1988, launched
its “Barefoot Bestie Labels,” allowing wine lovers everywhere
to customize Barefoot wine labels for them and their best friends
to enjoy. Now through September 8, anyone looking to celebrate
their best friend or “sole mate” can choose from three varietals
– Pinot Noir, Rosé, or Pinot Grigio – to customize their own
special rainbow labels through the “Barefoot Bestie Labels”
website found at www.barefootbestielabel.com.
Barefoot fans can craft their own special message or select
one of six fun compliments for their bestie such as, “You always
leave a little sparkle wherever you go” and “You’re made of
100% best friend material.”
America’s most awarded wine and bubbly brand, has been a long-standing
ally to the LGBTQ community, making its first donation to an
LGBTQ charity in 1988 and proudly sponsoring more than 200 LGBTQ
events around the globe each year. For every “Barefoot Bestie
Label” ordered, Barefoot will donate $1 to Outfest, the leading
organization in promoting equality by creating, sharing, and
protecting LGBTQ stories on the screen.* Proceeds will be used
to continue building community by connecting diverse populations
to discover, discuss, and celebrate stories of LGBTQ lives.
“At Barefoot, we believe that wine is better when we’re together,
and we continuously celebrate inclusivity, authenticity and
community,” said Anna Bell, Senior Director of Marketing at
Barefoot. “We’re thrilled to partner with Outfest to support
its many initiatives that celebrate and share Barefoot’s similar
Whether you’re a proud member of the LGBTQ community or a fierce
ally, celebrate Pride with the “Barefoot Bestie Labels” and
share your story with Barefoot by tagging @BarefootWine and
using the hashtag #OneStride on Facebook,
Outfest is the leading organization that promotes LGBTQ equality
by creating, sharing and protecting LGBTQ stories on the screen.
Outfest builds community by connecting diverse populations to
discover, discuss and celebrate stories of LGBTQ lives. Over
the past three decades Outfest has showcased thousands of films
from around the world, educated and mentored hundreds of emerging
filmmakers and protected more than 20,000 LGBTQ films and videos.
Outfest is a 501(c)(3) nonprofit organization. © 2018 Outfest
Barefoot®, the most awarded wine and bubbly brand in U.S competitions,
can be found bearing the fun, iconic footprint label. Barefoot
has 16 still wine offerings available for an SRP of $6 for 750
ml bottles and $11 for 1.5-liter bottles. Barefoot Bubbly® sparkling
wine has 11 available offerings with an SRP of $9. Beyond still
wine, Barefoot® now offers wine-based spritzer cans made in
a fizzy & light wine style with added hints of fruit flavor.
Barefoot Spritzer™ has five flavors available 8.4 oz cans, with
an SRP $8 for a four-pack and $2 for singles and are now available
nationwide. ©2018 Barefoot Cellars, Modesto, CA. All rights
*NO PURCHASE NECESSARY. Program is open to legal US residents
of AR, CA, CO, CT, DE, DC, FL, ID, IA, KY, ME, MD, MO, MT, NH,
NJ, NM, NY, NV, ND, OH, OK, PA, RI, SD, TN, TX, UT, VT, WA,
WV, & WI, 21 years or older. Program starts 6/8/18 at 12:00
PM ET and ends 9/8/18 at 11:59:59 PM ET. For terms and conditions,
click here. Void where prohibited. Sponsor: E. & J. Gallo Winery.
Sponsor reserves the right to modify, cancel, or terminate the
offer for any reason at any time.
From June 8, 2018 to September 8, 2018, for every Barefoot Bestie
Custom label ordered off of BarefootBestieLabel.com, Barefoot
Wine will donate $1 to Outfest. Maximum donation of $12,000.00.
Void where prohibited.