White Hot: The Rise & Fall of Abercrombie & Fitch
White Hot: The Rise & Fall of Abercrombie & Fitch | Official Trailer | Netflix

In the late ‘90s and early ‘00s, Abercrombie & Fitch was the first stop for many shoppers on their trip to the mall. Shirtless jocks stood guard at store entrances, selling a potent mix of sex and wholesomeness. Pulsing dance beats and the brand’s fierce scent drew in hordes of young people hoping to buy themselves a seat at the cool kids’ table. Led by outspoken CEO Mike Jeffries, A&F cashed in on an “all-American” image and enshrined its clothes as must-haves for the new millenium. But over time, revelations of exclusionary marketing and discriminatory hiring practices began to engulf the white hot brand in scandal. Featuring interviews with dozens of former employees, executives, and models, WHITE HOT: THE RISE & FALL OF ABERCROMBIE & FITCH unravels the complex history of the iconic brand that influenced an entire generation.

More Info: http://www.netflix.com/whitehot

Release Date: April 19th, 2022

Directed & Produced by: Alison Klayman
Producers: Emmet McDermott, Hayley Pappas
Executive Producers: Matt Ippolito, Adam Bardach, John Sloss, Tim Pastore
Executive Producer / Production Designer: Smiley Stevens
Executive Producer / Director of Photography: Julia Liu
Co-Producer: Colin Jones