AVA
MAX UNVEILS OFFICIAL VIDEO FOR “SWEET BUT PSYCHO” RISING POP
SONGSTRESS RELEASES PROVOCATIVE COMPANION VISUAL FOR NEW CIRKUT-PRODUCED
SINGLE
“a pop tune you’ll likely be singing along with after just one
chorus” – LADYGUNN
“Her vocal is daring, and even given the storm of handclaps
rumbling around her, there is something so wonderfully addictive
about it…it's got one of the best, biggest and most bodacious
hooks of the year. Slay Scale: Wig Snatched” – POPDUST
“VERY catchy and very relatable. Your girl group will probs
love this one.” – BETCHES
Rising
pop songstress Ava Max has unveiled the official music video
for her recently released single “Sweet but Psycho.” Directed
by Shomi Patwary (Beyoncé, Major Lazer, The Weeknd), the provocative
clip can be viewed at Ava’s official YouTube channel. “Sweet
but Psycho” is available now at all DSPs and streaming services
HERE.
Ava
Max - Sweet but Psycho [Official Music
Video]
Produced
by GRAMMY® Award-nominated super-producer Cirkut (The Weeknd,
Katy Perry, Rihanna) and co-written with Madison Love (Camila
Cabello, Halsey), “Sweet
But Psycho” is a dance floor ready pop anthem complete with
relatable lyrics and infectious vocals from the young pop starlet.
Upon release, the song was instantly placed on Spotify’s New
Music Friday and Young, Wild & Free playlists in addition to
Apple Music’s Best of the Week, A-List Pop and Hot Tracks playlists,
garnering nearly 500K streams in under a week.
“Psycho” follows Max’s recently released collaboration with
chart-topping rapper Witt Lowry, “Into
Your Arms (Feat. Ava Max),” available now at all DSPs and
streaming services. “Into Your Arms” – produced by Cirkut and
joined by an official companion video streaming HERE
– stormed out of the gate holding the #1 slot on Spotify’s New
Music Friday playlist and racking up more than 1 million individual
streams in its first week of release. The song was also immediately
placed on playlists including Hot Rhythmic, Pop Rising, and
Best Of The Week. Earlier this year, Ava Max debuted her first
original single, “My
Way,” which was joined by an equally colorful companion
visual. Watch HERE.
“My Way” instantly established Ava Max as one of modern pop’s
most intriguing new songstresses with Billboard
writing “Ava Max makes an impressive debut with this song” Her
viral hit “Not
Your Barbie Girl” is also now available across all DSPs
after receiving more than 5.8 million views across YouTube and
more than 3.5 million views via Musical.ly’s
reach. Max’s distinct and beaming voice was first introduced
to listeners through her stellar featured performance on LA-based
Nü Disco Le Youth’s summer smash, “Clap
Your Hands.” Upon release, Idolator cited Ava as “another
fresh face to keep an eye on.” The high fashion-influenced companion
visual premiered via Galore
with the publication calling it “a hot little video that combines
the hype of fashion magazine nostalgia into a crazy ass dance
party.” The clip has since earned over 1 million individual
views via YouTube
alone.
Photo Credit: Lauren Dunn
Crafting
pop anthems with a much-needed dose of fiery female empowerment,
Ava Max is a unique new talent, blessed with a seismic voice,
an individualistic high fashion mindset, and an undeniable knack
for cinematic, theatrical popcraft. The daughter of Albanian
immigrants, Max was born in Wisconsin but raised in Virginia
where she began blowing away audiences long before even entering
high school. Determined from a young age to grace the stage
and equipped with a vibrant voice passed down by her opera singer
mother, Max honed her skills performing at multiple singing
competitions. Inspired by her parents’ courageous escape from
the political turmoil that plagued their home country; she eventually
made the move to Los Angeles to pursue her calling.
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